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AI-Powered Content
Built for B2B Go-To-Market Motion

Our content system combines human strategy with AI automation to deliver brand-consistent, strategy-aligned content calendars and assets—faster, at scale, and ready to power your B2B go-to-market.

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What makes us different

Starting from scratch with ChatGPT each time doesn't scale. A one size fits all SaaS solution can’t be customized sufficiently or adapt to you.

We compose, configure and optimize a team of AI agents governed by a human content strategist to tailor it to your business and go to market motion.

You get a repeatable system that knows you and that can scale.

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Turning Content Abundance into Business Advantage

If content abundance is a given, real value generation happens when the content value chain is tailored to your unique business’ value proposition, ICP and target personas.

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Skip the Prompting — We Handle It All

Most business people don’t want to spend time learning to optimize prompts, write and refine custom instructions or evaluate LLMs focused on content production. Our content strategist does that for you.

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AI Amplifies Experts — Humans Still Lead

AI won’t just replace humans—it will amplify expert capabilities. Human oversight, creativity, and strategy remain essential to govern and enrich the AI-powered Content Value Chain.

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Who's This For?

As a founder, operator or product / service leader you know and have experienced that you are often the bottleneck in the content production process. To scale your go to market activities you need more content.

But who has time?
We can get you your first content in just one week.
Here is how different teams use our service.

Founder(s) = the marketing team

At pre-seed, content creation is often the engine for GTM, but with so many competing priorities, content creation takes up too much of your time and it feels like it is impossible to produce a steady steam of content to position yourself, your product and your company.

Our Content Value Chain system will help you define your ICP, Personas, Stories and Messaging Blue print and our content system would produce:

  • Content pillar strategy and key topics
  • Content calendar to ensure a consistent rhythm
  • LinkedIn posts and articles
  • Video scripts
  • Carrousels
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Funded team with first commercial hire

You are working towards your first 1M ARR or have surpassed it and you recognize the demand for content is only getting bigger. Your first commercial higher is wearing many hats: Growth, RevOps, and Product Marketing and still doesn’t have loads of time to produce content – consistently. Luckily you invested in a content system that drives value for your go to market operations.

Our Content Value Chain system will help you iterate on ICP, personas, positioning and messaging and produces:

  • Content calendars to ensure a consistent rhythm
  • Scripts for use case demos with virtual avatars
  • Expanded pillar pages with SEO researched and optimized topics
  • Automated competitor analysis and topic monitoring
  • LinkedIn posts and articles for multiple profiles on your team
  • Prospect insight documents
  • Battle cards

Consultancies

Besides being billable you are responsible for growth, client acquisition, and thought leadership visibility. You can rely on the marketing department to develop all content assets. You don’t lack ideas, but ghostwriters & junior consultants spend hours to help you and your still feel you have to rewrite. What you lack is scalable content system to produce regular insights and a plan to can execute.

Our Content Value Chain produces:

  • Positioning and messaging strategy for your solution area(s) and industry
  • Content calendar with ideas based on trending topics in your industry
  • LinkedIn posts and articles for multiple profiles on your team
  • Whitepapers
  • Blog posts for corporate website
  • Scripts for webinars
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The Learning Hub

Go-To-Market Insights

Learn how to scale content with AI + human expertise

Scaling SaaS Content

From Chaos to System: The Founder’s Guide to Scaling Content Without Burnout

April Klazema
April Klazema
Learn how to build a repeatable system that scales your voice, saves time, and drives consistent GTM impact.
Learn More
Scaling SaaS Content

Scaling SaaS Content with AI Without Losing Your Voice

April Klazema
April Klazema
Learn how SaaS founders can scale content with AI while preserving authenticity, strategic voice, and trust across every go-to-market channel.
Learn More
AI Content Strategy

Steps to Build a Semi-Automated Content Workflow

April Klazema
April Klazema
Learn how to scale B2B SaaS content with a repeatable workflow that blends AI speed and human strategy—without losing voice or burning out.
Learn More
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Frequently asked questions

Got Questions? We’ve Got Answers

How much time will this save me?
Founders could easily spend more than a day, even with Chat GPT, producing the content plans and assets that the Content Value Chain produces and would still be left without a system to hand over to your team once you scale. With our system we expect you to be spending 30 minutes on review, final edits and publishing per week once we have the system optimized for you.
What is the difference between the Content Value Chain and tools like LinkedIn post generators?

Most AI tools give you generic, disconnected drafts. ContentValueChain.ai captures your positioning, expertise, and stories once, and turns them into systemized, publish-ready content across LinkedIn, blogs, emails, and video. It’s not just “AI copywriting” — it’s a semi-automated content system, built around your business, brand, and goals.

Our content system creates a plan based on the content pillars and topics that matter to your audience, generates multi-modal content  strategy, plans and calendar for your review, produces and deliver content to you, tracks that content and uses it to enhance the voice and focus of the system.

Why not just hire a freelance ghostwriter or junior marketer?

Aside from the budget constraints you might face at this stage of your start up, freelancers typically start from scratch every time, and they rarely capture your unique expertise.

Our system reuses your stories and knowledge across every piece, so content stays consistent, authentic, and scalable.

Our approach combines the benefits of a customized AI first content system with a content strategist in the initial stages to offer you a done for you service model.

What kind of content will I actually get?

We typically deliver a mix of LinkedIn posts and articles, blogs, pillar pages, nurture emails, and video scripts — all mapped to your go to market strategy.

Each piece is optimized for its channel and designed to move prospects toward your offers. Depending on your needs we layer in additional content assets such as webinar scripts, battle cards or white papers.

How do you make sure the content sounds like me?

We build a Founder Voice Model during onboarding:

  • We interview you to capture tone, phrasing, and stories.
  • Our system trains on your the posts that you publish
  • During the onboarding phase, every draft runs through a human content strategist who ensures authenticity.
  • During check ins the content strategist capture system feedback and uses that to optimize the configuration of the various agents.

The result: content that sounds like you — without you writing it.

Does your system publish content automatically?
No, aside from the governance and oversight by our content strategist when we design and optimize the system for your company, you will always receive every piece of content. When you have the Content Value Chain system in place, you are starting with content that's already 80-90% ready instead of a blank screen or generic articles produced by ChatGPT based on topic prompts alone.
Can this really work for an early-stage SaaS startup?
Yes. We specifically designed it for founder-led SaaS teams with no content marketing hire. Early users produced 5x more content in the first 60 days — without pulling time away from fundraising, sales, or product.
How fast will I see results?
Most founders start publishing consistent LinkedIn + blog content within 2 weeks of onboarding. If you keep that up, 2 months later you’ll see engagement lift (avg. 3x on LinkedIn), more profile visits, and inbound leads moving through your funnel.
What happens if I stop using the system?

You keep an export of all published content + all your context assets: Our Founder Voice Model (reusable anytime):

  • ICP Definition + Personas + Customer Profiles
  • Competitor Analysis
  • Positioning Statement + Value Prop Blueprint + Core Value Prop + Value Map
  • Offer Ladder
  • Journey Stages (Awareness → Consideration → Decision)
  • CTA Mapping (Bridges between content and offers)​
  • Content Pillars + Topics

The system is designed to leave you stronger, even if you pause.

Who creates the content — AI or humans?
Both. AI powers the workflows to save time, ensure consistency and cost effective scaling, but humans ensure accuracy and story integration. That balance eliminates the “AI slop” problem (robotic, generic content).
How do I know if this is right for me?
If you’re a founder, operator or consulting leader, spending hours (re)writing content at midnight — or if content keeps falling behind because you don’t have a marketer — this system is designed for you. If you already have a full content team but not a system yet, you may only need parts of our workflow.

Fast-Track Your AI Content Strategy

In 45 minutes understand where in the content value chain AI agents can add most value to your content operations.

Book a Free Strategy Call